![]() Fnatic will also offer fans numerous rewards and money-can’t-buy experiences – including with existing partners – for users purchasing Fnatic goods. The multi-faceted partnership will see ’s logo featured on the collarbone of Fnatic team jerseys. The historic deal will enable to seamlessly engage with Fnatic’s global and digitally-native audience. The partnership is ’s first-ever in esports and adds to the company’s rapidly expanding portfolio of partners, which includes leading sports brands such as UFC, Formula 1®, Lega Serie A, Aston Martin Cognizant Formula 1, the Montreal Canadiens and Paris Saint-Germain. The multi-year deal is worth more than $15M. London-based global esports performance brand Fnatic has recently revealed, the fast-growing crypto platform, as its inaugural Global Cryptocurrency Partner. ![]()
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